6 Best Robert Cialdini Quotes

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason.”

Introducing the concept of automatic responses and the power of providing reasons, even superficial ones.

“The rule says that we should try to repay, in kind, what another person has provided us.”

Defining the principle of Reciprocation at the beginning of its dedicated chapter.

“Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment.”

Explaining the core mechanism of the Commitment and Consistency principle.

“When we are unsure of ourselves, when the situation is unclear, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.”

Describing the conditions under which the Social Proof principle is most influential.

“We are most likely to say yes to people we know and like.”

Introducing the principle of Liking and its straightforward power in compliance.

“Information that is exclusive or scarce is more persuasive.”

Summarizing the essence of the Scarcity principle and its impact on perceived value.