7 Best Robert B. Cialdini Quotes

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason.”

Introducing the concept of automatic responses and the power of providing a 'because' even if the reason is trivial.

“The rule says that we should try to repay, in kind, what another person has provided us.”

Defining the core principle of Reciprocation.

“Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment.”

Explaining the driving force behind the principle of Commitment and Consistency.

“We view a behavior as more correct in a given situation to the degree that we see others performing it.”

Summarizing the essence of the Social Proof principle.

“We are most likely to say yes to the requests of people we know and like.”

Stating the fundamental premise of the Liking principle.

“The message is clear: It pays to be perceived as an authority.”

Highlighting the practical implication of the Authority principle for compliance professionals.

“The way to love anything is to realize that it may be lost.”

An introductory quote to the Scarcity chapter, attributed to G.K. Chesterton, setting the stage for the principle.